Chief started a Presidential Award Club to honor dealers and District Managers for achieving million-dollar sales volume goal.
The first dealer incentive trip/loyalty trip was taken in 1970.
This took hundreds of hours by many individuals. This book was used by the dealers and sales department.
Chief Changes name from Big Chief of Nebraska, Inc. to Chief Industries, Incorporated.
Virg was named Small Businessman of the Year by the regional office of the Small Business Administration in Omaha.
Chief won the Partners in Progress Award from the Grand Island Chamber of Commerce.